Email this page to a friend Producing an Audiocassette
by Doug Lipman
A Workshop Outline
This outline was created for my workshop at the National Storytelling Conference, July, 1995, in Atlanta, GA.
I did not intend to cover it all in a brief workshop, but gave it to help the participants understand how the different topics fit together, and to inspire them to ask questions--both during the workshop and after.
You may want to refer also to the article,
Am I Ready to Make a Tape?
Why are you making a tape?
The answer to this question will determine most of your other decisions.
Some possible reasons for making a tape
to gain bookings
to make certain stories available
to document your art
to take your art seriously and make it concrete
to improve your storytelling Who's Gonna Hear It?
Who do you want to reach?
Are you aiming at children, families or adults?
Will you sell primarily to
people at your performances?
Another specialized grouping (e.g., aficionados of a period in history)? Gathering
spending enough to make the result worthwhile
using your money well to achieve your goals Fund-raising
spreading out your expenditures
should you tie up money in inventory?
creative fund-raising Information
About production and manufacture
About sales and marketing
people who know more about your markets Organizing the project
Assembling a team
Choosing a studio and engineer
digital vs. analog
compression You need some kind of a coach
before the recording sessions
during the recording sessions
improvement Others (e.g., detail-checker)
Don't try to do it alone! At this of all times, you need support! Recording
Before you record
Make a dummy tape! Get much feedback on it. Make another?
Make sure your performance works with audio only.
Make sure the tape flows from one story to the next Prepare a transcript? pros & cons
How to record? Pros & cons
studio with audience
studio without audience To use or not:
other special effects In the studio
What need in the studio
Your comfort: food & drink, etc.
Visual aids for your team: transcripts or outlines for all
Advantages of multiple visits
a chance to listen, play tape for others, then come back How to record
Choosing a microphone
Contact with your team
Imagining your audience How to mix and edit
Use of compression
Digital vs. analogue editing. Pros & cons
Duplication and manufacture
CD or just cassette?
photo session and rights
duplication method determines type
include your phone number! Duplication
send out: real-time vs. high-speed
setting up equipment Getting It Out
Getting it out to the world
at performances; an extension of your performance
selling via direct mail
ads Selling wholesale: finding distributors
special interest for your topic
enter for prizes Using your tape to market you and your other products
brochures (including the modular alternative) Other considerations
care and storage
record keeping Using your direct mail business to your best advantage
maintain & use your mailing list
make use of:
newsletters Tax implications
deductions; reporting of sales income
Copyright © Doug Lipman
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This page was last updated on Friday, November 28, 2003
Copyright©2003 Doug Lipman